Changing Tastes in Comics and Graphic Novels: The Evolution of Franchises and Characters

 

Comics and graphic novels have consistently adapted to reflect changing societal values, technological advancements, and evolving audience preferences. This proposal explores the transformation of comic franchises and characters to meet the shifting tastes of global audiences. Using iconic examples from both international and Indian comics, the paper delves into how beloved characters like Batman and Spider-Man have been reinterpreted across generations to address contemporary issues such as mental health, diversity, and environmentalism.

The study also highlights Indian comics, including Pratilipi Comics, to demonstrate how local narratives have embraced modern sensibilities while preserving cultural roots. Special emphasis will be placed on the reinvention of characters and franchises in digital formats, such as webcomics and interactive storytelling, which cater to younger, tech-savvy audiences.

The paper will analyze the balance between retaining the essence of classic characters and introducing innovative elements to keep them relevant. It argues that franchises thrive when they evolve with their readers, adapting to modern themes, globalized narratives, and technological platforms. Through this exploration, the paper seeks to contribute to a deeper understanding of the intersection between changing cultural dynamics and the enduring appeal of comics and graphic novels.