From Trash to Treasure: The Entrepreneurial Shift in the Perception of Comics

From Trash to Treasure: The Entrepreneurial Shift in the Perception of Comics
This presentation explores how comics—once dismissed as "low culture"—have risen to artistic and commercial legitimacy through entrepreneurial strategies. Drawing parallels between the evolving perception of comic creators and modern entrepreneurs, it highlights how webcomics, crowdfunding, transmedia storytelling, and IP development have reshaped cultural tastes. With real-world examples like Lore Olympus and Heartstopper, it reveals how creators bypassed traditional gatekeepers to build global audiences—and how this mirrors the shift from corporate careers to creative entrepreneurship.