The Catalytic Clothing Story Film
Catalytic Clothing Project
Catalytic Clothing seeks to explore how clothing and textiles can be used as a catalytic surface to purify air, employing existing technology in a new way. It is the brainchild of Prof. Helen Storey and chemist Tony Ryan.
Between 2011 and 2016 Catalytic Clothing explored the use of an existing nano technology in an entirely new context. The project combined the power of science and art to tackle a global challenge: Air pollution. Air pollution causes the deaths of between 28,000 – 36,000 people per year according to Public Health England, 2019.
Applying an air-purifying photocatalyst to textiles and clothing explored the possibility that each of us can actively contribute to improving the quality of the air we breathe as we go about our daily lives. The efficacy of the technology is only apparent when mass adoption is achieved and so Catalytic Clothing uses art and design to inspire the citizen action that is needed to realise the potential that science offers. It was first proposed as a laundry additive to radicalise existing wardrobes of clothes.
Catalytic Clothing was conceived by artist/designer Prof. Helen Storey and chemist Tony Ryan – people from very different disciplines whose shared values and inquisitive minds came together to create a number of highly acclaimed art/science collaborations.
The Catalytic Clothing Film
The Catalytic Clothing Film, directed by Adam Mufti and featuring Erin O’Connor was released online, kicked off an immensely successful and far reaching viral campaign. The film was downloaded in 75 different countries within the first two days of its release and the campaign reached over 173 million people worldwide.
PLEASE NOTE:
The film here, either in a vimeo format or on DVD - 'The Catalytic Clothing Story', a 4 film product, duration: 11mins 06seconds (February 29th 2012) is the copyright of Helen Storey, Adam Mufti and DED Associates Ltd. It must only be used in conjunction with official Catalytic Clothing events, talks, symposiums, exhibitions which have the full written agreement of Helen Storey or the Helen Storey Foundation.
The film may not be copied or distributed or sent as a link.This vimeo is to be used for the purposes named and specified ie to accompany a named Catalytic Clothing event. And this must not be circulated or copied or used for promotional purposes other than in connection with the named Catalytic Clothing event and always with the written consent of Helen Storey or the Helen Storey Foundation. If an event or talk’ is filmed, the Catalytic Clothing film cannot be taken out of sequence, re edited or shown in any part as a separate product to the talk itself.
