University of the Arts London
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BCG Project Draft Reports for UK and Spain on the Regulation of Branded Content (May 2024)

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posted on 2024-05-20, 10:40 authored by Jonathan HardyJonathan Hardy, Hanna KubickaHanna Kubicka, Patricia Nuñez-Gomez, Iain MacRury, Celia Rangel, Clara Sanchez-Rebato Valiente

The Branded Content Governance (BCG) Project, a three-year international research initiative funded by UKRI, is producing a 32-country report on the law, regulation and broader governance of branded content (content that is funded or produced by marketers). We are releasing here, in May 2024, two draft country reports, for the UK and Spain. These reports will be shared and discussed at the BCG Project event hosted by the University of Malaga on 22-23 May 2024. The reports are in draft form only. Updated versions of both reports will be published in June 2024 and will be available for the 27 June Event at the University of the Arts London to mark the second year of the BCG Project. For more information please contact


Branded Content Governance Project

Economic and Social Research Council

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