<p dir="ltr">This is the third issue of a quarterly newsletter for the Branded Content Governance Project (2022-2025).</p><p dir="ltr">The newsletter reports on the activities of the Branded Content Governance Project (BCG) and includes other information we hope will be of interest to project participants and other readers.</p><p dir="ltr">This issue reports on the work undertaken in the second year of the project (2023-24). The contents include:</p><ul><li>Welcome to Issue 3</li><li>December 2023 symposium on branded content and children</li><li>AI and branded content: practices, governance, reflections</li><li>AI, branded content, and governance: a pause for thought</li><li>Finalising our 32-country branded content report</li><li>Don’t make advertising the next sewage scandal: accountability and oversight in UK digital advertising regulation</li><li>Events programme</li><li>About the Branded Content Governance Project</li><li>Contact details</li></ul><p></p>