Online Advertising Regulation Policy Briefing (Branded Content Governance Project, June 2023)

This document is published by the Branded Content Governance Project, a three-year international research project funded by two UK Research and Innovation research councils (ESRC/AHRC ES/W007991/1). The Online Advertising Regulation Policy Briefing has a dual purpose. It provides a briefing on developments in UK policy concerning digital advertising regulation. It also presents initial research work for the Branded Content Governance Project, a three-year international study of the rules and rule-making processes by which content that is produced or funded by marketers is addressed in 32 countries, with an enhanced research focus on the UK and Spain. This briefing includes details of advertising policy developments in the UK but sets them in wider context, including EU law and policy, and includes a report on related policy developments in Spain.