IGNCC2020.London_v2_final.mp4 (456.66 MB)
Tobias Yu-Kiener - Dutch Social Impact and PR Comics: Celebrating the Past to attract the Audiences of the Future
presentation
posted on 2020-06-29, 15:36 authored by Tobias J. Yu-KienerPlease note: you may need to download this presentation in order to view it.
In 2005, the Dutch government became concerned about the lack of a distinct Dutch social, cultural and political identity among young citizens, which led to the creation of the Dutch Canon. In 2009, the government provided a dedicated fund to promote Dutch culture (inter)nationally through comics.
Co-commissioned by major Dutch art museums, the graphic narratives targeted a traditionally difficult-to-attract audience of teenagers and young adults. The comics attempted to engage young visitors through the re-discovery of Dutch heritage, culture and art, in telling re-interpretations of the lives of iconic Dutch artists in the comics medium.
Furthermore, most comics featured in accompanying exhibitions, increasing their impact on audiences. Numerous foreign language editions furthered the great success of those publications, making them transnational PR products.
History
Biography
Tobias J. Yu-Kiener studied Art History and History at the University of Vienna and University College Dublin. He is a PhD-Candidate at Central Saint Martins, University of the Arts London (UAL), researching biographical graphic narratives about canonical visual artists. His research is concerned with the comics genre of the artist’s biography, the continuation of art historical traditions in such publications, the genre’s use in museum, exhibition and PR contexts as well as its supporting national, international and transnational networks. Further, he is a member of the Comic Research Hub (CoRH) at UAL.Usage metrics
Categories
Keywords
IGNCC20Rembrandt van RijnVincent van GoghVan Gogh MuseumRijksmuseum AmsterdamHieronymus BoschJan van ScorelCentraal Museum UtrechtSocial impactspublic relationsThe Netherlandscomics scholarshipComics StudiesGraphic NovelsCultural IdentityNation BrandingArt HistoryCreative Writing (incl. Playwriting)Fine Arts (incl. Sculpture and Painting)Visual CulturesStudies in the Creative Arts and Writing not elsewhere classifiedVisual Arts and Crafts not elsewhere classified