University of the Arts London
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Jonathan Hardy

0000-0003-0150-4799

Professor of Communications and Media (Language, communication and culture)

London, UK

Jonathan Hardy is Professor of Communications and Media at the University of the Arts London. He is Principal Investigator for the Branded Content Governance Project, 2022-2025 funded by UK Research and Innovation (ESRC and AHRC ES/W007991/1). He writes and comments on media industries, media and advertising, communications regulation, and international media systems. His books include Branded Content: the Fateful Merging of Media and Marketing (2022), Critical Political Economy of the Media (2014), Cross-Media Promotion (2010), and Western Media Systems (2008). He is editor of Sponsored Editorial Content in Digital Journalism (2023), co-editor of The Advertising Handbook (2018) and series editor of Routledge Critical Advertising Studies. He is a member of the editorial boards of Digital Journalism, Political Economy of Communication, Mediterranean Journal of Communication, TripleC: Communication, Capitalism & Critique and Assoc. Editor, Media Industries, Frontiers in Communication.

Publications

  • Meeting the challenges of media and marketing convergence: revising critical political economy approaches
  • Journalism in the 21st Century
  • Economics: Ownership and Competion
  • Explorations in Critical Studies of Advertising
  • Mapping commercial intertextuality: HBO’s True Blood
  • Promotional Convergence and Political Economic Critique
  • Sponsored Editorial Content in Digital Journalism
  • Media systems and misinformation
  • Branded Content
  • Branded content: practices and governance
  • Sponsored Editorial Content in Digital Journalism: Mapping the Merging of Media and Marketing
  • The Political Economy of News
  • Ofcom, regulation and reform
  • Safe in their hands? New Labour and Public Service Broadcasting
  • Money, (Co)Production and Power
  • Cross-media promotion and media synergy
  • Cross-Media Promotion
  • Western Media Systems
  • Advertising regulation
  • Digital Disconnect: how capitalism is turning the internet against democracy
  • Critical Political Economy of the Media
  • Introduction
  • Branded content
  • The Advertising Handbook
  • The Advertising Handbook
  • Resourcing A Viable Digital Journalism
  • Comparing Media Systems
  • UK Television Policy and Regulation, 2000–10
  • European cinema and television: cultural policy and everyday life
  • Political economy and critical studies of advertising and media industries
  • Marketing communications and media
  • Online Advertising Regulation Policy Briefing (Branded Content Governance Project, June 2023)
  • Short Commentary and Report on UK online advertising regulation produced by the Branded Content Governance Project.
  • The UK Branded Content Industry
  • Branded Content Governance Project Newsletter Issue 1 (June 2023)
  • Branded Content Governance Project Newsletter Issue 2 (November 2023)
  • Political economy and critical studies of advertising and media industries
  • Political economy and critical studies of advertising and media industries
  • BCG Project Draft Reports for UK and Spain on the Regulation of Branded Content (May 2024)
  • Mapping the Media-Marketing Ecology (Branded Content Governance Project, June 2024)
  • 32-Country Report on Branded Content Governance (Branded Content Governance Project, June 2024)
  • 32-Country Report on Branded Content Governance (Branded Content Governance Project, June 2024)
  • 32-Country Report on Branded Content Governance (Branded Content Governance Project, June 2024)
  • 32-Country Report on Branded Content Governance (Branded Content Governance Project, June 2024)
  • 32-Country Report on Branded Content Governance (Branded Content Governance Project, June 2024)
  • BCG Project Newsletter Issue 4 (October 2024)
  • BCG Project Newsletter Issue 4 (October 2024)
  • 32-Country Report on Branded Content Governance (Branded Content Governance Project, June 2024)

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Co-workers & collaborators

Hanna Kubicka

Hanna Kubicka

Lucia Gloria Vazquez Rodriguez

Lucia Gloria Vazquez Rodriguez

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